SimpleNutrition is a proprietary in-store shelf tag system, designed to help our customers find better nutrition choices among foods and beverages most important to them and their families. Green shelf tags are located throughout the store next to our Everyday Low Prices and Club Card specials. SimpleNutrition offers customers nutritional guidance and information in printed materials available in stores and in additional online resources including articles, tips, recipes and more.

The program helps solve a problem that customers have told us they have -- that they want to live a healthier lifestyle and eat better, but they aren't sure how to achieve that. SimpleNutrition is designed to help customers understand that we can help their families eat healthier, yet still affordably, by making it easier for them to find better choices in the store.

Finding nutritious options in-store is important to consumers as they become increasingly aware of how food choices can be linked to their health. SimpleNutrition can save time, money and frustration for our shoppers by making it easier for them to find better nutrition choices.

No, in fact, SimpleNutrition can help shoppers save money. Products with the green SimpleNutrition tag are found in most categories throughout the store and are on the shelf next to our Everyday Low Prices and Club Card specials, so finding nutritious and budget-friendly items is easier than ever. You'll also find money-saving tips featured on our website, and products that qualify for the SimpleNutrition tag are highlighted in our weekly sales advertisements.

No. SimpleNutrition complements the Nutrition Facts panel; it is not a replacement. The green SimpleNutrition tags you see on the shelf can help guide you towards better food choices, but for complete nutrition information about a food, we recommend that you read the Nutrition Facts panel.